About us

About Us

More Goodness, Less Nonsense.

Ever wish you could grab a high quality, great tasting donut straight from your kitchen cupboard? Us too. So we created Donutful, made with 100% real donut, without any of the junk.

A pink donut resting in the cupped hands of a girl

How'd we do it?

We use only whole, quality ingredients you can actually pronounce: real sugar, cage-free eggs, unbleached-flour, sustainably sourced oil...Plus, none of the artificial flavors, sugars, preservatives or colors the other guys use.

Our Approach to Donuts

Pink dipped donut


At Donutful, simple is how we approach everything we do, including the simple ingredients that craft an elevated, sophisticated donut that’s stupid delicious.


You have a smartphone, smartcar, smart house! You need a dumb donut. Dumb isn’t a bad thing. It just means back to the basics. We think more things should be dumb!

Chocolate dipped donut


Fact: all donuts fill you with joy. Donuts that are no-nonsense, better for you, and still 100% crazy delicious make you happier than the happiest, satisfiedier than satisfied, and 100% joyfulful.

A girl holding up a chocolate dipped donut in one hand and a package of Donutful in the other.

Happiness Delivered.

So take a look around, find your favorite flavor in store or online and get ready to snack on crazy delicious donuts where ever you want, whenever you want.

Full of goodness,
- Team Donutful

Our Bestsellers

Frequently Asked Questions

What makes donutful different?

We believe that everyone deserves to indulge in treats filled with more goodness and less nonsense. When you reach for a donut you’re not craving Aluminum Mystery 2% or Hydrogenated Sadness. You want...a donut.

That's why we created donutful, premium baked mini donuts made with simple ingredients and way less sugar, so you can feel good about every bite.

What does 0% junk mean?

We created donutful without any artificial colors, flavors, or sweeteners. They’re made with real, simple ingredients and our exclusive blend of goodness to give you a donut that’s a work of art. 0% junk, 100% crazy delicious.

Where can I buy donutful?

Donutful is available to purchase at www.donutful.com or at select retailers. Find a retailer near you here.

I love that donutful has 25% less sugar than those other packaged donuts. Does donutful use artificial sweeteners to reduce the sugar? 

No way! We don’t use any artificial sweeteners (or colors or flavors!) or other fake sugars in donutful. We simply use less sugar and our proprietary recipe of high quality ingredients for a perfectly sweet taste. 

Are donutful mini donuts non-GMO?

For sure! We only use high quality, non-GMO ingredients. 

Are donutful mini donuts dairy free? Vegan?

Chocolate Dipped does not contain milk.

The Pink Sprinkle Dipped, Chocolate Chip Dipped and Vanilla Dipped donuts do contain milk.

All our mini donuts contain eggs.

They are not vegan.

Are donutful mini donuts gluten-free?

Our mini donuts are not gluten free. 

Are donutful mini donuts kosher?

All donutful mini donuts are OU-certified kosher. The products are prepared and packaged on a line that also processes dairy so the items are all Ou-D certified. 

Are there peanuts in donutful mini donuts?

We do not use nuts in any of our recipes. However, donutful mini donuts are prepared and packaged using equipment that may come into contact with peanuts and tree nuts.  

What is the shelf life?

donutful mini donuts are shelf-stable for 90 days and can be stored frozen for up to 9 months. Please refer to the best buy date on your package for optimal taste quality and experience.

I still have questions. How can I reach donutful?

Email us at hello@donutful.com

Three Donutful donuts in a row: Chocolate Chip donut, Pink Sprinkle donut and Chocolate donut Three Donutful donuts in a row: Chocolate Chip donut, Pink Sprinkle donut and Chocolate donut